
The product received a tremendous amount of good feedback and the client was sold out after about a month! They had expected to be sold out in about 6 but the FB campaign (targeting 60+) was a great success! When we started to advertise again on FB and Google (3 months later), the ROAS was still really high. (4+)
When I started with the client, they were brand new in a very competitive market.
We started with pre orders as a way to also build the brand's reputation. The pre orders were all via Facebook ads and the campaigns worked really well with a ROAS above 5. Once we were able to gather reviews, we also started to advertise on Google where ROAS was also very strong around 4x+
The product received a tremendous amount of good feedback and the client was sold out after about a month! They had expected to be sold out in about 6 but the FB campaign (targeting 60+) was a great success! When we started to advertise again on FB and Google (3 months later), the ROAS was still really high. (4+)
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

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