This customer wanted to increase their ads revenue and launch a new product using their current customer data and pixel information.
The main challenge we had with them, was to increase the AOV because the conversion rate was amazing but we weren't profitable with those sales
Paid Ads,Paid Ads,Email Marketing,Branding,Copywriting
Results by the numbers
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Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.