
After the campaigns ended, we saw a large increase in traffic from those markets. Now, Pollogen is a known brand in the target markets.
Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
Esthetic device manufacture (B2B). I have created Facebook and Google Ads campaigns and SEO for brand awareness in specific markets. On FB, I targeted women with relevant interests, and on Google Adwords, I created general keywords and competitors campaigns.
After the campaigns ended, we saw a large increase in traffic from those markets. Now, Pollogen is a known brand in the target markets.
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PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.

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