After the campaigns ended, we saw a large increase in traffic from those markets. Now, Pollogen is a known brand in the target markets.

The Challenge

 Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.

The Process

Esthetic device manufacture (B2B). I have created Facebook and Google Ads campaigns and SEO for brand awareness in specific markets. On FB, I targeted women with relevant interests, and on Google Adwords, I created general keywords and competitors campaigns.

The Solution

After the campaigns ended, we saw a large increase in traffic from those markets. Now, Pollogen is a known brand in the target markets.

Skills Used

Paid Ads,Paid Ads,SEO,Web Development,Marketing Strategy


Health & Wellness

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