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900
3.5%
7%
$120
We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.
We’ve build a full-funnel social media strategy to drive users to sign up for a membership using a phased approach.
We’ve developed a few stories based on real case studies that would match our audience targeting to ensure high relevancy of the story. Many of them had visual assets that were used to further engage the audience. While we have seen some successful conversions with warm audiences, we had to retarget the rest of the audience again. This time, we’ve employed scientific data and research found on the clients’ website.
We have further supported our paid social efforts with a paid search strategy that mimicked the same funnel, ensuring personalization of the message on all landing pages.
900
3.5%
7%
$120
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Health & Wellness
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The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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