900

NEW LEADS SUBMITTED ANNUALLY


3.5%

AVERAGE CTR FOR COLD AUDIENCES


7%

AVERAGE CTR FOR RETARGETING CAMPAIGNS


$120

AVERAGE CPA (AVERAGE PURCHASE VALUE $1500)


2
CPO

The Challenge

We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.

Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.


The Process

We’ve build a full-funnel social media strategy to drive users to sign up for a membership using a phased approach.

We’ve developed a few stories based on real case studies that would match our audience targeting to ensure high relevancy of the story. Many of them had visual assets that were used to further engage the audience. While we have seen some successful conversions with warm audiences, we had to retarget the rest of the audience again. This time, we’ve employed scientific data and research found on the clients’ website. 

We have further supported our paid social efforts with a paid search strategy that mimicked the same funnel, ensuring personalization of the message on all landing pages.


The Solution

900

NEW LEADS SUBMITTED ANNUALLY


3.5%

AVERAGE CTR FOR COLD AUDIENCES


7%

AVERAGE CTR FOR RETARGETING CAMPAIGNS


$120

AVERAGE CPA (AVERAGE PURCHASE VALUE $1500)


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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