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Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
I reviewed competitor brands to see what they were doing online to get a sense as to what the target audience enjoyed seeing on social media, and receiving in their inboxes from the similar brands.
From there I built out a social media and email marketing strategy, as well as worked with the brand's web developer to implement tactics that would create new email subscribers.
After the launch of the initial content, my process was (and always is) to monitor, reflect and analyze on what is working and what needs to be adjusted. This process continued and resulted in the brand being present on Instagram, Pinterest, and connecting to a industry related platform called Houzz.
Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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