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Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
I reviewed competitor brands to see what they were doing online to get a sense as to what the target audience enjoyed seeing on social media, and receiving in their inboxes from the similar brands.
From there I built out a social media and email marketing strategy, as well as worked with the brand's web developer to implement tactics that would create new email subscribers.
After the launch of the initial content, my process was (and always is) to monitor, reflect and analyze on what is working and what needs to be adjusted. This process continued and resulted in the brand being present on Instagram, Pinterest, and connecting to a industry related platform called Houzz.
Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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