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Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
I reviewed competitor brands to see what they were doing online to get a sense as to what the target audience enjoyed seeing on social media, and receiving in their inboxes from the similar brands.
From there I built out a social media and email marketing strategy, as well as worked with the brand's web developer to implement tactics that would create new email subscribers.
After the launch of the initial content, my process was (and always is) to monitor, reflect and analyze on what is working and what needs to be adjusted. This process continued and resulted in the brand being present on Instagram, Pinterest, and connecting to a industry related platform called Houzz.
Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
Social Media Management,Paid Ads,Paid Ads,Paid Ads
Home & Garden
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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