Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.

0.5
CPL

The Challenge

Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.

The Process

Facebook ads - video ads, image ads, ad copy variation, multiple tracking links, detailed performance analysis

Email marketing - setting up multiple email messages in Mailchimp building up hype for the Kickstarter launch and creating momentum out of the gate to propel the Kickstarter campaign higher

The Solution

Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.

Skills Used

Paid Ads,Email Marketing,Copywriting,Branding

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0

CPM

Tax-Aid

Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

0.2

ROAS

Core Max Pro

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

0.6

CPL

Aspen Bite

Build a Digital Strategy.

Social Media Management

  1. Improve the storytelling.
  2. Ultimately, increasing sales.
  3. Create Content


ROAS

Wyld Gear

Wyld Gear needed help getting more exposure to their innovative coolers.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.