Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.

0.5
CPL

The Challenge

Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.

The Process

Facebook ads - video ads, image ads, ad copy variation, multiple tracking links, detailed performance analysis

Email marketing - setting up multiple email messages in Mailchimp building up hype for the Kickstarter launch and creating momentum out of the gate to propel the Kickstarter campaign higher

The Solution

Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.

Skills Used

Paid Ads,Email Marketing,Copywriting,Branding

Industry

Art & Entertainment

Results by the numbers

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