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Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
Facebook ads - video ads, image ads, ad copy variation, multiple tracking links, detailed performance analysis
Email marketing - setting up multiple email messages in Mailchimp building up hype for the Kickstarter launch and creating momentum out of the gate to propel the Kickstarter campaign higher
Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.
Paid Ads,Email Marketing,Copywriting,Branding
Art & Entertainment
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
This is a large vintage clothing brand of licensed tees ranging from rock bands to movies. They have had a hard time defining their customer base, so through email marketing, we were able to increase repeat customers and increase their profitability.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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