Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.

We're continuing to build on this strategy today.

0.4
ROAS

The Challenge

Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:

  • Unable to successfully scale video creative type
  • Low conversion rate (0.5%)
  • Unable to find new audiences and niches to scale into

The Process

We took a website and creative-first approach, auditing their current creative and surveying their customers to understand their motivations and drivers behind purchase.


This allowed us to successfully run creative sprints to expand creative types (to UGC and studio video) and test them to find new marketing angles and scale spend. One of our most significant learnings: effective hooks include people hanging the artwork (to show it is ready to hang) or unboxing it (to unblock any concerns that it will arrive damaged). These insights allowed us to scale video creative in the account and expand spend profitably.


We also built landing pages with the brand that we can test for specific audiences, across channels. These included landing pages "for Airbnb hosts", "for interior designers", and other cohorts.

The Solution

Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.

We're continuing to build on this strategy today.

Skills Used

CRO,Paid Ads,Branding,Marketing Strategy,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.03

ROAS

Plate Crate

Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.

0.15

ROAS

Happy Endings

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

The American Medical Resource Institute

The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.

0.4

CPO

Green 4 Ever

Green 4 Ever is one of the biggest fake plants seller in Estonia.


They were mostly selling from their connections, word-of-mouth and B2B partners.


However, they wanted to explore the B2C world through Facebook and Instagram ads.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.