
Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:
We took a website and creative-first approach, auditing their current creative and surveying their customers to understand their motivations and drivers behind purchase.
This allowed us to successfully run creative sprints to expand creative types (to UGC and studio video) and test them to find new marketing angles and scale spend. One of our most significant learnings: effective hooks include people hanging the artwork (to show it is ready to hang) or unboxing it (to unblock any concerns that it will arrive damaged). These insights allowed us to scale video creative in the account and expand spend profitably.
We also built landing pages with the brand that we can test for specific audiences, across channels. These included landing pages "for Airbnb hosts", "for interior designers", and other cohorts.
Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
CRO,Paid Ads,Branding,Marketing Strategy,Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.