
Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:
We took a website and creative-first approach, auditing their current creative and surveying their customers to understand their motivations and drivers behind purchase.
This allowed us to successfully run creative sprints to expand creative types (to UGC and studio video) and test them to find new marketing angles and scale spend. One of our most significant learnings: effective hooks include people hanging the artwork (to show it is ready to hang) or unboxing it (to unblock any concerns that it will arrive damaged). These insights allowed us to scale video creative in the account and expand spend profitably.
We also built landing pages with the brand that we can test for specific audiences, across channels. These included landing pages "for Airbnb hosts", "for interior designers", and other cohorts.
Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
CRO,Paid Ads,Branding,Marketing Strategy,Paid Ads
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Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.