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Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:
We took a website and creative-first approach, auditing their current creative and surveying their customers to understand their motivations and drivers behind purchase.
This allowed us to successfully run creative sprints to expand creative types (to UGC and studio video) and test them to find new marketing angles and scale spend. One of our most significant learnings: effective hooks include people hanging the artwork (to show it is ready to hang) or unboxing it (to unblock any concerns that it will arrive damaged). These insights allowed us to scale video creative in the account and expand spend profitably.
We also built landing pages with the brand that we can test for specific audiences, across channels. These included landing pages "for Airbnb hosts", "for interior designers", and other cohorts.
Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
CRO,Paid Ads,Branding,Marketing Strategy,Paid Ads
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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