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This content is now been used in over 10 enterprise meetings, and have narrowed the lag in response rates after introduction meetings have been made.
The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.
I worked closely with their head of sales to figure out the first set of content and sales enablement needs for large enterprise accounts. I then worked to create two types of case study and product case studies that could be used as follow-up or within meetings.
This content is now been used in over 10 enterprise meetings, and have narrowed the lag in response rates after introduction meetings have been made.
Content Marketing,Copywriting
Finance
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New business services that were acquired by the business with intent to grow those products.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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