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This content is now been used in over 10 enterprise meetings, and have narrowed the lag in response rates after introduction meetings have been made.
The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.
I worked closely with their head of sales to figure out the first set of content and sales enablement needs for large enterprise accounts. I then worked to create two types of case study and product case studies that could be used as follow-up or within meetings.
This content is now been used in over 10 enterprise meetings, and have narrowed the lag in response rates after introduction meetings have been made.
Content Marketing,Copywriting
Finance
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
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