This content is now been used in over 10 enterprise meetings, and have narrowed the lag in response rates after introduction meetings have been made.

The Challenge

The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.

The Process

I worked closely with their head of sales to figure out the first set of content and sales enablement needs for large enterprise accounts. I then worked to create two types of case study and product case studies that could be used as follow-up or within meetings.

The Solution

This content is now been used in over 10 enterprise meetings, and have narrowed the lag in response rates after introduction meetings have been made.

Skills Used

Content Marketing,Copywriting

Industry

Finance

Results by the numbers

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