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After just four months of running email campaigns, our monthly revenue grew 42% from emails and 37% from automation flows.
OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.
Slowly but surely OSSA FRAMES’ lists began to grow. Once we successfully established a list of potential clients, the rest was easy. We simply implemented our full email strategy package with 12 emails in Klaviyo including Pre-Purchase, Exit-Intend, Abandonment, Browse Abandonment, and more. The results were groundbreaking!
After just four months of running email campaigns, our monthly revenue grew 42% from emails and 37% from automation flows.
Email Marketing,Marketing Strategy,Copywriting,Branding
Style & Fashion
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
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