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Over the last 12 months we worked with this client, organic revenue increased by 26.8% - a six-figure revenue increase.
Over an approximately two-year period we were able to achieve average traffic levels 47.4% higher than the trailing quarter before we began working with the brand, and our work helped to buttress the brand through the initial shock of covid which slowed paid conversions down.
The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
We immediately leveled-up their content, producing new blog posts with greater depth, published on a more consistent basis. We also began outreach-based link building, averaging five new referring domains each month, and provided consulting to improve the site from a technical and conversion perspective. The Conversion Media team was even able to build several interactive calculators, which helped to differentiate their content and capture additional leads.
Over the last 12 months we worked with this client, organic revenue increased by 26.8% - a six-figure revenue increase.
Over an approximately two-year period we were able to achieve average traffic levels 47.4% higher than the trailing quarter before we began working with the brand, and our work helped to buttress the brand through the initial shock of covid which slowed paid conversions down.
SEO
Real Estate
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I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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