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Over the last 12 months we worked with this client, organic revenue increased by 26.8% - a six-figure revenue increase.
Over an approximately two-year period we were able to achieve average traffic levels 47.4% higher than the trailing quarter before we began working with the brand, and our work helped to buttress the brand through the initial shock of covid which slowed paid conversions down.
The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
We immediately leveled-up their content, producing new blog posts with greater depth, published on a more consistent basis. We also began outreach-based link building, averaging five new referring domains each month, and provided consulting to improve the site from a technical and conversion perspective. The Conversion Media team was even able to build several interactive calculators, which helped to differentiate their content and capture additional leads.
Over the last 12 months we worked with this client, organic revenue increased by 26.8% - a six-figure revenue increase.
Over an approximately two-year period we were able to achieve average traffic levels 47.4% higher than the trailing quarter before we began working with the brand, and our work helped to buttress the brand through the initial shock of covid which slowed paid conversions down.
SEO
Real Estate
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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