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While my scope of work didn't cover ongoing A/B testing and improvements, early data showed a vast improvement over initial stats on CM. I was able to help them increase their open rates, taking them from 13% to 23%. Initial click through rates also improved from 1.8% to 3.5%.
This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.
The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.
I completed the job of moving all email efforts over from CM Commerce to Klaviyo. I was able to introduce the client to new features that weren't previously available to them within CM.
First, I reviewed their existing strategy within CM and made notes on things I would improve upon.
I then outlined the new flow strategy including an overview and purpose of each flow as well as recommendations for discounts and what to include.
While my scope of work didn't cover ongoing A/B testing and improvements, early data showed a vast improvement over initial stats on CM. I was able to help them increase their open rates, taking them from 13% to 23%. Initial click through rates also improved from 1.8% to 3.5%.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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