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While my scope of work didn't cover ongoing A/B testing and improvements, early data showed a vast improvement over initial stats on CM. I was able to help them increase their open rates, taking them from 13% to 23%. Initial click through rates also improved from 1.8% to 3.5%.
This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.
The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.
I completed the job of moving all email efforts over from CM Commerce to Klaviyo. I was able to introduce the client to new features that weren't previously available to them within CM.
First, I reviewed their existing strategy within CM and made notes on things I would improve upon.
I then outlined the new flow strategy including an overview and purpose of each flow as well as recommendations for discounts and what to include.
While my scope of work didn't cover ongoing A/B testing and improvements, early data showed a vast improvement over initial stats on CM. I was able to help them increase their open rates, taking them from 13% to 23%. Initial click through rates also improved from 1.8% to 3.5%.
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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