I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.
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SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
The process highlights I took were as follows:
I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.
Marketing Strategy,CRO,Email Marketing,Paid Ads,Marketing Strategy,Branding,SEO,Other,Content Marketing,Google Shopping,Web Development,Paid Ads,Social Media Management
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The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+