I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.

The Challenge

SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.

The Process

The process highlights I took were as follows:


  • Analyze current channel performance
  • Determine Key Performance Indicators by channel based on goals
  • Align KPI and Goals with channel specific tactics
  • Develop necessary internal resources and budgets for campaign execution
  • Develop promotional and channel calendars
  • Design creatives, content, product merchandising and necessary elements for each channel
  • Launch and manage campaigns
  • Provide ongoing analysis and reporting
  • Adjust campaigns based on performance and findings

The Solution

I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.

Skills Used

Marketing Strategy,CRO,Email Marketing,Paid Ads,Marketing Strategy,Branding,SEO,Other,Content Marketing,Google Shopping,Web Development,Paid Ads,Social Media Management

Industry

Home & Garden

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