I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.

Rob G.

Mayple Vetted

expert

The Challenge

SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.

The Process

The process highlights I took were as follows:


  • Analyze current channel performance
  • Determine Key Performance Indicators by channel based on goals
  • Align KPI and Goals with channel specific tactics
  • Develop necessary internal resources and budgets for campaign execution
  • Develop promotional and channel calendars
  • Design creatives, content, product merchandising and necessary elements for each channel
  • Launch and manage campaigns
  • Provide ongoing analysis and reporting
  • Adjust campaigns based on performance and findings

The Solution

I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.

Skills Used

Marketing Strategy,CRO,Email Marketing,Paid Ads,Marketing Strategy,Branding,SEO,Other,Content Marketing,Google Shopping,Web Development,Paid Ads,Social Media Management

Industry

Home & Garden

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