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I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.
SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
The process highlights I took were as follows:
I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.
Marketing Strategy,CRO,Email Marketing,Paid Ads,Marketing Strategy,Branding,SEO,Other,Content Marketing,Google Shopping,Web Development,Paid Ads,Social Media Management
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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