With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

The Challenge

Challenge: underutilized email marketing list

Challenge: lack of social media presence


This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

The Process

Our agency was engaged to increase the brand's online presence, both on social platform and in customers' inboxes. While the brand did not have an online store, we managed to increase their sales 40% month on month by creating an engaged community of loyal fans and customers. More specifically, we:

  • created social media content designed to attract new customer and increase repeat ones; our team delivered everything from conceptualizing and researching, to designing and coordinating customer-generated content
  • created a community of 5k+ engaged email subscribers, out of which many turned into paying customers
  • monitored analytics and made data driven decisions to continuously optimize our campaigns: paid and organic, hashtags, social media keywords, social proof and more
  • engaged with followers and community overall
  • coordinated online contests

*note, the company's social media assets have changed since we have worked with them. we had previously built a community of several thousand followers, however that Instagram account is no longer associated with the brand

The Solution

With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

Skills Used

Email Marketing,Social Media Management,Paid Ads,Other,Content Marketing

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.8

CPO

NorCal Physiotherapy

NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

34.4K

new email subscribers

Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

0.98

ROAS

Pearlory

They had decent results with Facebook ads but wanted an agency to bring better copywriting, ads management & creative ideas (motion, video & image)

Careline

It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.