
We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!
We analyzed their ad account and started testing new copywriting, new audiences and made completely new creatives with our internal studio team (video & image). We also explored new channels to grow their sales such SMM, Pinterest & Google.
We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Paid Ads,Google Shopping
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

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