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This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.
National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.
The strategy was to showcase prominent NPI members and tell their stories to payroll professionals, accounting and HR professionals with an ‘omni-digital” approach.
Using video, static and carousel media we pushed out the message on LinkedIn, programmatic and CTV channels (targeting professional job titles), Facebook, Instagram (targeting users with interests in Accounting/HR) and YouTube (targeting in-market users seeking payroll profession information). We directed this traffic to carefully constructed landing pages to capture visitor information and drive them deeper into the website.
This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.
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Nonprofit & Government
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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