This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.



2
CPM

The Challenge

National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.



The Process

The strategy was to showcase prominent NPI members and tell their stories to payroll professionals, accounting and HR professionals with an ‘omni-digital” approach. 

 

Using video, static and carousel media we pushed out the message on LinkedIn, programmatic and CTV channels (targeting professional job titles), Facebook, Instagram (targeting users with interests in Accounting/HR) and YouTube (targeting in-market users seeking payroll profession information). We directed this traffic to carefully constructed landing pages to capture visitor information and drive them deeper into the website.



The Solution

This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

9

ROAS

Sennheiser Asia

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

Criteo

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.

Gummy Labs

This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.

1.2

CPL

Heniff Transportation

  • Extremely competitive job market 
  • Shortage of qualified truck drivers
  • Noncompetitive offer in the job marketplace 
  • Unique customer persona with a specific skill set

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.