
I used a lookalike audience of his newsletter list and past customers to get webinar registrations for his pastel painting training. I was able to get webinar registrations at a very low price of 61 cents. The webinar had a course that sold for over $300.
Overall the campaign generated a 14X ROAS. Which was an insane return in a very niche audience, but when you have the right audience, ad creative, and landing page this is possible.
The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.
I was the paid ads strategist and helped with creating an initial strategy on social, tracking implementation, and setting up campaigns.
I used a lookalike audience of his newsletter list and past customers to get webinar registrations for his pastel painting training. I was able to get webinar registrations at a very low price of 61 cents. The webinar had a course that sold for over $300.
Overall the campaign generated a 14X ROAS. Which was an insane return in a very niche audience, but when you have the right audience, ad creative, and landing page this is possible.
Paid Ads,Paid Ads,Web Development
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.