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Even if the challenge was high in this beginning of COVID time, we did manage to get some registrations to maintain a ROI equal to 1.
Mission was just for the summer.
In attachment a mid campaign reporting can be found.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
My role was to make the promotion of these trainings through social media (Facebook/Instagram) and Googles ads. I also had to ensure the tracking was working properly to track new subscriptions.
Even if the challenge was high in this beginning of COVID time, we did manage to get some registrations to maintain a ROI equal to 1.
Mission was just for the summer.
In attachment a mid campaign reporting can be found.
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New business services that were acquired by the business with intent to grow those products.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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