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We were able to deliver tens to hundreds of thousands of dollars per month in revenue from new customers.
agency
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Our team devised a layered strategy to target and exclude their existing prospects and customers, to ensure that all advertising was focused on net new customers. We helped them with their Google Ads, Shopping & Microsoft campaigns, driving new customer acquisition successfully.
We were able to deliver tens to hundreds of thousands of dollars per month in revenue from new customers.
Paid Ads,Google Shopping,Paid Ads,Web Development
Style & Fashion
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Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
