Kings of Diamonds Case Study

The Challenge

Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.

The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads

The Process

Delta Marketing analysed the account structure, key metrics and PPC strategies. From this analysis a plan was created to drive profitable sales consistently each month. With the improvements made Delta Marketing monitored, adjusted and optimised the PPC campaign to ensure sales volume and ROAS were maximised.

The Solution

By end of month 1

The best PPC sales month on record

ROAS up 50%

By end of month 3

The best PPC sales month on record (for the third time!)

ROAS up 100%

Website

https://www.kingsofdiamonds.com

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

Get Started

More Case Study

ADP

Existing agency underperforming
Transition to in-house marketing team
High CPA and Low Conversion Rate

Read Case Study

7 ROAS

Lucid Dream Leaf

Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

Read Case Study

Praesum Healthcare

This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

Read Case Study

BEAM

Read Case Study

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study