By end of month 1
The best PPC sales month on record
ROAS up 50%
By end of month 3
The best PPC sales month on record (for the third time!)
ROAS up 100%
Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
Delta Marketing analysed the account structure, key metrics and PPC strategies. From this analysis a plan was created to drive profitable sales consistently each month. With the improvements made Delta Marketing monitored, adjusted and optimised the PPC campaign to ensure sales volume and ROAS were maximised.
By end of month 1
The best PPC sales month on record
ROAS up 50%
By end of month 3
The best PPC sales month on record (for the third time!)
ROAS up 100%
Paid Ads,Google Shopping
Style & Fashion
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
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My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
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