After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.

https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit

0.25
CPO

Alesandro P.

Mayple Vetted

expert

The Challenge

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

The Process

As the marketing director, my first approach was to look for the product market fit. My team and I created a Kickstarter campaign that raised over +$4M.

I came up with a procedure to standardize gathering momentum by lead generation campaigns.

The Solution

After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.

https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

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