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After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.
https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit
Selling a super saturated product in a niche dominated by Giga corporations.
Creating a Strategy to Get Funded Quickly.
As the marketing director, my first approach was to look for the product market fit. My team and I created a Kickstarter campaign that raised over +$4M.
I came up with a procedure to standardize gathering momentum by lead generation campaigns.
After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.
https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit
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support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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