Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
We first tackled the issue of branded search by implementing a unique smart bidding strategy that allowed us to minimize costs and selectively bid on the branded traffic with the highest intent (following the principle that not all branded traffic is created equal). This new strategy helped more than double branded conversions while bringing down branded CPA by 44%. More importantly, we had freed up more budget to dedicate to new audience acquisition - a strategy that would heavily rely on content distribution.
TaxJar’s marketing team invested in developing comprehensive content that cuts through the confusing topic of sales tax. There are many nuances of sales tax laws and policies, many of which vary by which states you do business in and the size of your business. This is a large headache for many business owners that, when it is time to file a sales tax return, are in-need of accurate, easy-to-understand information.
TaxJar created a hub of resources that help these business owners. The content was so useful that it would quickly make up 20% of overall traffic to the site.
Unfortunately, while the content was effective in bringing in new site traffic and spreading awareness of the TaxJar brand, it did not do much to convert that traffic into customers.
We implemented conversion rate best practices on the pages where this content was hosted, resulting in improvements that naturally created a path from website visitor to TaxJar customer. Once the content was conversion-optimized, we could confidently invest our PPC budget in more top-funnel traffic (informational-related search queries, for example), where we could send traffic to these various resources and convert a high percentage of them into customers.
Paid Ads,Paid Ads,CRO
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
