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Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Managed Paid Search, Display, Shopping & Youtube efforts
Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Web Development
Sports, Outdoors & Fitness
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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