
Created new sites and landing pages and increased site speed and UX / UI usability.
Increased number of leads by 300% and decreased CPL by 65%
Website Design and Development Services.
Build a website that looks pretty, modern and profesional.
Made for performance, SEO, visibility, and made to grow businesses and their presences.
We build the site following:
Keywords:
Content Strategy:
Competitor Research:
Technical Optimization:
Created new sites and landing pages and increased site speed and UX / UI usability.
Increased number of leads by 300% and decreased CPL by 65%
Web Development,Web Development
Professional Services
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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