Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 

Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.

Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.