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Cוurrently, most of MTI Bath sales are from my marketing activities.
Although the campaign CTR was very high, the landing page conversion rate wasn't satisfying. I implemented a heat map to recognize where the problem is. I realized that we are missing more images on the product page. once the client added more photos, the CR increased dramatically
I am responsible for MTI Bath paid digital advertising activity in Google Ads and Facebook.
Cוurrently, most of MTI Bath sales are from my marketing activities.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy
Beauty
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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
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