Mason Developments sold out all 12 homes at the Olde Cork Farm estate, the price range from 8 million to 13 million, off plan. A great success for the company and prooving the rebranding and marketing strategy of selling not only a house but a home and a lifestyle, successful one.

Mieke Ola Jansen

Mayple Vetted

agency

The Challenge

Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.

Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.

The Process

The Solution

Mason Developments sold out all 12 homes at the Olde Cork Farm estate, the price range from 8 million to 13 million, off plan. A great success for the company and prooving the rebranding and marketing strategy of selling not only a house but a home and a lifestyle, successful one.

Skills Used

Social Media Management,Email Marketing,Content Marketing,Copywriting,Other,Marketing Strategy

Industry

Real Estate

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