We were able to increase their reach & engagement while improving their ROAS by 134 %

1.34
ROAS

The Challenge

They were working with another agency that didn't really understand their product and couldn't get the right messaging

The Process

We analyzed their current messaging and proposed some new persona's to better communicate the right message

The Solution

We were able to increase their reach & engagement while improving their ROAS by 134 %

Skills Used

Social Media Management,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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