Create consistent marketing funnel that produces reliable results

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.

While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.

Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.

They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.