• Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


0.78
ROAS

Cristian C.

Mayple Vetted

expert

The Challenge

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

The Process

Responsible for paid media performance, marketing channel and campaign management with the goal of driving global expansion in markets such as Canada, Australia, Singapore, Philippines, Nigeria and Indonesia.


  • Setting up, managing and optimising campaigns with different marketing goals such as acquisition, and retention based on ROI and lifetime value. 
  • SEM (Google, Bing and Yahoo) – Building, structuring, scaling up and optimising accounts (0.5M Keywords).
  • Display/Video and programmatic: Testing and managing display activity through different platforms (Google display network, Outbrain, YouTube and Facebook).
  • Lead generation: Setting up, managing and optimising lead generation campaigns through different channels (Gmail sponsored promotions, SEM and GDN)
  • Affiliate network: Managed to set up and scale the affiliate network through CJ and direct partnerships through Partnerize.
  • App promotion: 300K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.


The Solution

  • Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Travel & Leisure

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