• Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


0.78
ROAS

The Challenge

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

The Process

Responsible for paid media performance, marketing channel and campaign management with the goal of driving global expansion in markets such as Canada, Australia, Singapore, Philippines, Nigeria and Indonesia.


  • Setting up, managing and optimising campaigns with different marketing goals such as acquisition, and retention based on ROI and lifetime value. 
  • SEM (Google, Bing and Yahoo) – Building, structuring, scaling up and optimising accounts (0.5M Keywords).
  • Display/Video and programmatic: Testing and managing display activity through different platforms (Google display network, Outbrain, YouTube and Facebook).
  • Lead generation: Setting up, managing and optimising lead generation campaigns through different channels (Gmail sponsored promotions, SEM and GDN)
  • Affiliate network: Managed to set up and scale the affiliate network through CJ and direct partnerships through Partnerize.
  • App promotion: 300K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.


The Solution

  • Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.35

CPL

Rivali Park

Rivali Park’s is an internationally renowned design and architecture firm. The main

task was to increase brand awareness and reduce cost per lead, as well as attract new customers by using retargeting.

0.5

ROAS

ePromos

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

0.45

CPL

By Angels Salon

Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.

0.02

CPL

Just Melt

Just Melt Med spa wanted to generate qualified leads for its services and convert more people into clients in a cost-effective way using SEO and content marketing.


Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.