• Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


0.78
ROAS

The Challenge

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

The Process

Responsible for paid media performance, marketing channel and campaign management with the goal of driving global expansion in markets such as Canada, Australia, Singapore, Philippines, Nigeria and Indonesia.


  • Setting up, managing and optimising campaigns with different marketing goals such as acquisition, and retention based on ROI and lifetime value. 
  • SEM (Google, Bing and Yahoo) – Building, structuring, scaling up and optimising accounts (0.5M Keywords).
  • Display/Video and programmatic: Testing and managing display activity through different platforms (Google display network, Outbrain, YouTube and Facebook).
  • Lead generation: Setting up, managing and optimising lead generation campaigns through different channels (Gmail sponsored promotions, SEM and GDN)
  • Affiliate network: Managed to set up and scale the affiliate network through CJ and direct partnerships through Partnerize.
  • App promotion: 300K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.


The Solution

  • Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.52

CPL

Windowtech

Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

Follett School Solutions

Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.

Implant Ninja

OptionsSwing

OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.