The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

• CPO (Cost per order) was drastically increasing
• Competition like Zomato had an upper hand
• Hyperlocal targeting had very high CPA

Loyal Crush came to us as a start-up cosmetic e-commerce brand with no online presence.

Create a new digital platform for the oldest golf tournament for 2019 event