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In Vakilsearch, through my content, I will humbly acknowledge my quality of writing through the number of leads, impressions and installations the company has received.
To be precise, 2 in 20 people who read my content will become Vakilsearch's guaranteed customers. While organically reaching people, my content had received an average of 15 organic leads per blog. I did work more than the company's expectations and brought in a systemic structure of writing into the team.
expert
I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
I was hired as a Senior Content Writer wherein I managed to work on SEO, social media posting and explanatory videos on services of Vakilsearch, in short. Besides writing hundreds of blogs and promotional articles, I came up with content marketing strategies. Vakislearch uses WordPress as their CMS and thus, I was able to learn and acquire the maximum knowledge to use the platform effectively. I do good research and set my SEO goals on the right track. From choosing the right topic to publishing it by implementing tags, keywords, meta description and readability range, I make sure to give my best before my readers read it.
In Vakilsearch, through my content, I will humbly acknowledge my quality of writing through the number of leads, impressions and installations the company has received.
To be precise, 2 in 20 people who read my content will become Vakilsearch's guaranteed customers. While organically reaching people, my content had received an average of 15 organic leads per blog. I did work more than the company's expectations and brought in a systemic structure of writing into the team.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
