Right at the start our client saw an increase in conversion rates, and a higher percentage of visitors checked out with a purchase greatly improving sales and the cost to acquire customers (CPA)

Blynk Consulting

Mayple Vetted

agency

The Challenge

Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.

The Process

We moved Jersey Italian Gravy from the Wix platform onto the Shopify platform with a new and improved conversion optimized website.

The Solution

Right at the start our client saw an increase in conversion rates, and a higher percentage of visitors checked out with a purchase greatly improving sales and the cost to acquire customers (CPA)

Skills Used

Web Development,Web Development,CRO

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

MSOE

  • Digital strategy to recruit students in changing communications landscape resulting in community website recommendation, social media strategy, reimagined recruiting process
  • Design and develop online community website to enable students and parents to complete the application process online, with secure communications channels and public message boards to support potential students through the entire journey from high school to college.

Southern Coast Services

Increase website visibility and organic search volume.

2

ROAS

Ninja Kitchen Australia

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

0.31

CPO

TaxJar

Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.


Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.

More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.