I was able to bring the cost per lead down from approximately $27 to $7. More importantly, these were qualified leads!

3.86
CPL

Adam S.

Mayple Vetted

expert

The Challenge

This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.

The Process

Approximately 70% of the ad spend was on Facebook/Instagram with the other 30% on Google. Our focus was lead generation with a heavy emphasis on generating high-quality leads and building the email database.

The Solution

I was able to bring the cost per lead down from approximately $27 to $7. More importantly, these were qualified leads!

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Education

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.2

ROAS

Structube

They had acquisition campaigns but the ROAS wasn't satisfying

0.2

CPO

Supergoop

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

The Penny Hoarder

Revamping their entire online brand identity and reaching an entirely new audience on social media.

2

ROAS

Good Stuff Juices

How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.