I was able to bring the cost per lead down from approximately $27 to $7. More importantly, these were qualified leads!
This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.
Approximately 70% of the ad spend was on Facebook/Instagram with the other 30% on Google. Our focus was lead generation with a heavy emphasis on generating high-quality leads and building the email database.
I was able to bring the cost per lead down from approximately $27 to $7. More importantly, these were qualified leads!
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.