• Automated flows generate over 15% of revenue consistently
  • Over $32,000 in revenue - excellent considering their website traffic
  • 2500 new subscribers


The Challenge

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


The Process

  • Developed a complete customer lifecycle strategy
  • Helped the client refine their messaging by asking a lot of questions
  • Copy and design we’re fun and matched their brand

The Solution

  • Automated flows generate over 15% of revenue consistently
  • Over $32,000 in revenue - excellent considering their website traffic
  • 2500 new subscribers


Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

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