Wedding Style Magazine Case Study

The Challenge

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.

They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

The Process

Because Wedding Style focuses on only the affluent segment of the wedding market, Big Fish Results designed the search, content and conversion strategy around the luxury wedding consumer that spends $225,000 - $2,000,000 on their wedding weekend.

I completely revamped the Wedding Style user experience, design and content strategy by incorporating the kinds of brands, destinations and collections searched by the luxury consumer.

In addition, I optimized the website to rank for highly competitive wedding searches and implemented a strategy to help increase the ad revenue and conversion generated by the website visitors.

The Solution

Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.

Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.

This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.

More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.

Website

https://weddingstylemagazine.com

Skills Used

CRO,SEO,Web Development,Web Development,Paid Ads,Marketing Strategy,Marketing Strategy,Other

Industry

Professional Services

Results by the numbers

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