Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.


Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.

This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.


More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.

1,607%
Organic search traffic

The Challenge

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.


They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

The Process

Because Wedding Style focuses on only the affluent segment of the wedding market, Big Fish Results designed the search, content and conversion strategy around the luxury wedding consumer that spends $225,000 - $2,000,000 on their wedding weekend.


I completely revamped the Wedding Style user experience, design and content strategy by incorporating the kinds of brands, destinations and collections searched by the luxury consumer.


In addition, I  optimized the website to rank for highly competitive wedding searches and implemented a strategy to help increase the ad revenue and conversion generated by the website visitors.

The Solution

Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.


Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.

This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.


More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.

Skills Used

CRO,SEO,Web Development,Web Development,Paid Ads,Marketing Strategy,Marketing Strategy,Other

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Mad Ritual

Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.

1

CPO

Razberry Kids

Build an online store and social media and online community that in turn, turns into online customers.

0.67

CPL

RL Accelerated

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

NAWS

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.