Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
I created a full funnel strategy that would introduce the brand by building awareness at the top of the funnel using videos on TikTok and both videos and static posts on Instagram. Here we explained the problem they solved and why this was a great alternative to existing solutions.
We then retargeted our engaged audiences with follow through messaging explaining the specific product differentiators and benefits through ads on Facebook, Instagram and TikTok.
To drive conversions we set up Google Search campaigns focused on band and product search terms along with Conversion Optimized campaigns on Facebook and Instagram.
Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
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Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.