Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
I created a full funnel strategy that would introduce the brand by building awareness at the top of the funnel using videos on TikTok and both videos and static posts on Instagram. Here we explained the problem they solved and why this was a great alternative to existing solutions.
We then retargeted our engaged audiences with follow through messaging explaining the specific product differentiators and benefits through ads on Facebook, Instagram and TikTok.
To drive conversions we set up Google Search campaigns focused on band and product search terms along with Conversion Optimized campaigns on Facebook and Instagram.
Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
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BURST is a top brand in the dental care industry. BURST first came to us when they needed an influencer quote to be aired on QVC that week. With little time to spare, we got them the quote that they needed from Jessica Robertson (Duck Dynasty). We have been running influencer marketing campaigns for BURST ever sense.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.