Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.

I created a full funnel strategy that would introduce the brand by building awareness at the top of the funnel using videos on TikTok and both videos and static posts on Instagram. Here we explained the problem they solved and why this was a great alternative to existing solutions.

We then retargeted our engaged audiences with follow through messaging explaining the specific product differentiators and benefits through ads on Facebook, Instagram and TikTok.

To drive conversions we set up Google Search campaigns focused on band and product search terms along with Conversion Optimized campaigns on Facebook and Instagram.