A highly-satisfied client with copy to match their brand and compel their ideal customers to join the BotCake revolution!
expert
BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.
Step 1: Get to know everything about BotCake & it's audience
Step 2: Draft Copy
Step 3: Refine Copy & finalize formatting
Step 4: Submit to Client
A highly-satisfied client with copy to match their brand and compel their ideal customers to join the BotCake revolution!
Copywriting,Marketing Strategy
Technology
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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