We have seen an increase in session on site of 27% YoY while producing 28% more conversions as our CVR remained constant.
See case study here
agency
To help improve traffic to site as well as revenue
We created new Google Non-brand campaigns with longer tailed keywords.
We have seen an increase in session on site of 27% YoY while producing 28% more conversions as our CVR remained constant.
See case study here
Paid Ads
Nonprofit & Government
Put your e-mail in and we'll arrange a consultation call for you
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.