At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.

• No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.