We have only implemented the e-commerce automations thus far. We have not implemented lead acquisition on their website or started executing their campaign strategies. With these automations alone, we have generated an additional $178,000 in revenue in just 90 days.
The 14-day case study can be read here:
This client already had excellent retail and online shops, but they weren't doing any email marketing whatsoever. Within 90 days and only executing 30% of the proposal, LGS has added an additional 19% revenue to their bottom line.
They had been collecting customer email addresses for years and set up a MailChimp account, but were only sending emails twice per year. On top of that, it wasn't even integrated with their site so we had no idea how much revenue was being generated.
Our first task was to set them up with a more powerful email provider, integrate it with their e-commerce site and retail CRM tool, and create 7 standard e-commerce automations. From there, we scrubbed their list of cold contacts, segmented their audience, and created a strategy for each one.
We have only implemented the e-commerce automations thus far. We have not implemented lead acquisition on their website or started executing their campaign strategies. With these automations alone, we have generated an additional $178,000 in revenue in just 90 days.
The 14-day case study can be read here:
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
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