This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
My process is to first take inventory of what the client already has in place. I then made recommendations for items I would improve upon within the existing account including segmentation, utilizing Klaviyo's AI capabilities, a showcase of subscription and referral programs, and implementation of a review process to further brand equity.
Email Marketing
Health & Wellness
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!