This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
My process is to first take inventory of what the client already has in place. I then made recommendations for items I would improve upon within the existing account including segmentation, utilizing Klaviyo's AI capabilities, a showcase of subscription and referral programs, and implementation of a review process to further brand equity.
Email Marketing
Health & Wellness
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

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