Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
First I worked on setting the foundations for an effective email marketing strategy.
Driving revenue is prioritized in the early phases.
Phase 1: Foundations
Grab your quick wins and increase revenue with these flows.
Welcome flow
Abandoned Cart
Browse Abandonment Flow
Post-Purchase Flow (first time) - Biggest goal here is to turn a 1st-time buyer into a repeat buyer. Retention will skyrocket
Winback flow - bring customers back into the sales cycle
Out of Stock Flow - Don’t overlook the power of this one. Not just revenue but customer experience.
Replenishment flows - Pushing them to subscription also
Phase 2: Throw some gasoline on the fire
Start up those campaign emails - Small list? Do at least 1/week
Make use of FB retargeting by pushing segments from Welcome flow
Continue to progressively profile customers. Enrich data points as deep as you can.
Create a UGC on autopilot flow. Use this for automated content creation for social media and FB ads
Start up review request flows
Focus on list growth through incentive brainstorming and strategic opt-in form placements (IG bio, Swipe Ups, Embeds, show to different segments, FB Ads)
Phase 3: Retention & Optimisation
Aggressive testing and optimization to slowly improve
Use collected customer data to provide personalized experience. Focus on high-value customers who will refer you through word of mouth.
Increase volume of campaigns as long as list is healthy, Unsub:List growth ratio stays healthy and emails are well received
Create referral and loyalty programs
Sunset flow to suppress unengaged customers
Phase 4: Exponential Growth
Use the Gatsby app for nano influencer outreach
Create refund flow
Create subscription winback flows
Cross flows with SMS triggers and in-app such notifications like TapCart
Create co-marketing campaigns - “Hey our food brand just partnered with this wine brand for a Black Friday Bundle Deal!”
Contest, giveaway, sweepstake flows
Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Copywriting,Email Marketing
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
