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Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
First I worked on setting the foundations for an effective email marketing strategy.
Driving revenue is prioritized in the early phases.
Phase 1: Foundations
Grab your quick wins and increase revenue with these flows.
Welcome flow
Abandoned Cart
Browse Abandonment Flow
Post-Purchase Flow (first time) - Biggest goal here is to turn a 1st-time buyer into a repeat buyer. Retention will skyrocket
Winback flow - bring customers back into the sales cycle
Out of Stock Flow - Don’t overlook the power of this one. Not just revenue but customer experience.
Replenishment flows - Pushing them to subscription also
Phase 2: Throw some gasoline on the fire
Start up those campaign emails - Small list? Do at least 1/week
Make use of FB retargeting by pushing segments from Welcome flow
Continue to progressively profile customers. Enrich data points as deep as you can.
Create a UGC on autopilot flow. Use this for automated content creation for social media and FB ads
Start up review request flows
Focus on list growth through incentive brainstorming and strategic opt-in form placements (IG bio, Swipe Ups, Embeds, show to different segments, FB Ads)
Phase 3: Retention & Optimisation
Aggressive testing and optimization to slowly improve
Use collected customer data to provide personalized experience. Focus on high-value customers who will refer you through word of mouth.
Increase volume of campaigns as long as list is healthy, Unsub:List growth ratio stays healthy and emails are well received
Create referral and loyalty programs
Sunset flow to suppress unengaged customers
Phase 4: Exponential Growth
Use the Gatsby app for nano influencer outreach
Create refund flow
Create subscription winback flows
Cross flows with SMS triggers and in-app such notifications like TapCart
Create co-marketing campaigns - “Hey our food brand just partnered with this wine brand for a Black Friday Bundle Deal!”
Contest, giveaway, sweepstake flows
Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Copywriting,Email Marketing
Food & Drink
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Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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