Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
First I worked on setting the foundations for an effective email marketing strategy.
Driving revenue is prioritized in the early phases.
Phase 1: Foundations
Grab your quick wins and increase revenue with these flows.
Welcome flow
Abandoned Cart
Browse Abandonment Flow
Post-Purchase Flow (first time) - Biggest goal here is to turn a 1st-time buyer into a repeat buyer. Retention will skyrocket
Winback flow - bring customers back into the sales cycle
Out of Stock Flow - Don’t overlook the power of this one. Not just revenue but customer experience.
Replenishment flows - Pushing them to subscription also
Phase 2: Throw some gasoline on the fire
Start up those campaign emails - Small list? Do at least 1/week
Make use of FB retargeting by pushing segments from Welcome flow
Continue to progressively profile customers. Enrich data points as deep as you can.
Create a UGC on autopilot flow. Use this for automated content creation for social media and FB ads
Start up review request flows
Focus on list growth through incentive brainstorming and strategic opt-in form placements (IG bio, Swipe Ups, Embeds, show to different segments, FB Ads)
Phase 3: Retention & Optimisation
Aggressive testing and optimization to slowly improve
Use collected customer data to provide personalized experience. Focus on high-value customers who will refer you through word of mouth.
Increase volume of campaigns as long as list is healthy, Unsub:List growth ratio stays healthy and emails are well received
Create referral and loyalty programs
Sunset flow to suppress unengaged customers
Phase 4: Exponential Growth
Use the Gatsby app for nano influencer outreach
Create refund flow
Create subscription winback flows
Cross flows with SMS triggers and in-app such notifications like TapCart
Create co-marketing campaigns - “Hey our food brand just partnered with this wine brand for a Black Friday Bundle Deal!”
Contest, giveaway, sweepstake flows
Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Copywriting,Email Marketing
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.