• Successfully migrated the business to Shopify platform and launched the website.
  • E-Commerce sales took off instantly once email marketing campaigns were launched to a list of old and existing customers.
  • Facebook Ads were successful in bringing physical traffic into the new store location.
  • Direct mail and email campaign for promotion of gift catalogue was successful in obtaining new bulk orders from corporate customers

The Challenge

Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.

The Process

  • Tool/technology selection process, respecting feature requirements and budget constraints
  • Shopify implementation for physical POS
  • Shopify website design and build
  • Optimization and management of social media channels
  • Creation of MailChimp email list and marketing campaign calendar to align with seasonal sales, events and holidays.
  • Brand refresh (updated logo, colour palette, fonts, etc)
  • Creation of a gift guide (catalogue) and online order process

The Solution

  • Successfully migrated the business to Shopify platform and launched the website.
  • E-Commerce sales took off instantly once email marketing campaigns were launched to a list of old and existing customers.
  • Facebook Ads were successful in bringing physical traffic into the new store location.
  • Direct mail and email campaign for promotion of gift catalogue was successful in obtaining new bulk orders from corporate customers
Skills Used

Branding,Branding,Social Media Management,Paid Ads,Paid Ads,Email Marketing,SEO,Web Development,Other

Industry

Art & Entertainment

Results by the numbers

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