There were immediate results. Online orders increased exponentially. They resigned a year later and invested more. They really thanked me for my design work and were happy that they were able to grow as a franchise.
Mayple Vetted
expert
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
My role was simple. Create a new web experience for Chanticlear Pizza. Mobile, phablet, tablet, desktop. Totally revamp Chanticlear to today's online demand - a user experience that facilitates online ordering.
There were immediate results. Online orders increased exponentially. They resigned a year later and invested more. They really thanked me for my design work and were happy that they were able to grow as a franchise.
Web Development
Food & Drink
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.