Drove business revenue by:



  • 125% YoY at 104% higher Return on Ad Spend (ROAS) for subsidiary.
  • 28% YoY at 39% higher ROAS for parent brand.
1.04
ROAS

The Challenge

Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.

The Process

My role was to rebuild the digital marketing discipline. We moved from an underresourced contractor relationship to performance agreement with agency, allowing for campaign restructures and significant growth YoY. Fully re-architected reporting infrastructure and worked with BI team to implement new reporting suite.

The Solution

Drove business revenue by:



  • 125% YoY at 104% higher Return on Ad Spend (ROAS) for subsidiary.
  • 28% YoY at 39% higher ROAS for parent brand.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Other,Web Development,CRO,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Branding,Web Development,Web Development

Industry

Travel & Leisure

Results by the numbers

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