
We were able to reduce their CPL and amount of leads generated within 1 month.
The company was looking to improve their social media presence as well as get leads from paid advertising.
We set up Google ads and Facebook ads campaigns and improved their social media presence through an extensive audit.
We were able to reduce their CPL and amount of leads generated within 1 month.
Paid Ads,Paid Ads,Social Media Management,Other
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.

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