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We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.
We systematically set up tests to see which products to focus on, while optimizing across the funnel: ad creative, landing pages, product pages, and checkout flows.
We also did intensive competitor analysis to see where our strengths and weaknesses lay. Over the course of our work together, we completely revamped their website through my recommendations and tested multiple product lines.
We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
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Wildflower Cases is a woman-owned and operated iPhone accessory company in Los Angeles California. Each exclusively and limited edition fashion iPhone accessory is designed by founder Michelle Carlson and her two daughters, Devon and Sydney Carlson.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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