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We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
expert
Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.
We systematically set up tests to see which products to focus on, while optimizing across the funnel: ad creative, landing pages, product pages, and checkout flows.
We also did intensive competitor analysis to see where our strengths and weaknesses lay. Over the course of our work together, we completely revamped their website through my recommendations and tested multiple product lines.
We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
Paid Ads,Google Shopping,Paid Ads
Health & Wellness
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This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
