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We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.
We systematically set up tests to see which products to focus on, while optimizing across the funnel: ad creative, landing pages, product pages, and checkout flows.
We also did intensive competitor analysis to see where our strengths and weaknesses lay. Over the course of our work together, we completely revamped their website through my recommendations and tested multiple product lines.
We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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