We were able to increase the number of daily lunch buffets from 4-5/day to 20-25/day, as well as increase the number of orders coming in through various channels like Doordash and UberEats.


We have about 10-15 tables during the night, with each table being 3-4 people and the average table size being $80-$150/table.


We've increased the number of party-sized platers/orders from 1-2/month to 7-10/month (the average order is no less than $450).


8
ROAS

Amarjot S.

Mayple Vetted

expert

The Challenge

This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.


I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.


The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.

The Process

I first began by assessing the assets that this client was missing such as a website and the necessary profiles on the various marketing channels.


We create a website on wordpress with ordering capabilities and updated the Google My Business listing with this website. So this way, as we worked on creating advertising strategies on the other platforms, we could take advantage of the organic searches already happening for "restaurants", "food near me", "Indian restaurants", "lunch buffet", etc.


While the organic searches began to get us some lift, implementing Google Search ads with detailed keywords and exclusions around Houston really helped to begin to promote the restaurant.


Now, we're focusing on Food Catalog ads on Facebook & IG, and we're working on creating a streamlined TikTok schedule that showcases the foods being made, the restaurant's atmosphere, and really displays the "it-factor" for this restaurant, which is authentic home-made Indian food (the owner himself loves to cook and is the head chef, and his wife manages floor).

The Solution

We were able to increase the number of daily lunch buffets from 4-5/day to 20-25/day, as well as increase the number of orders coming in through various channels like Doordash and UberEats.


We have about 10-15 tables during the night, with each table being 3-4 people and the average table size being $80-$150/table.


We've increased the number of party-sized platers/orders from 1-2/month to 7-10/month (the average order is no less than $450).


Skills Used

Paid Ads,Paid Ads,SEO

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Atlassian

Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.


The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.

0.5

CPO

Academy Class

Increase revenue and leads through innovative marketing strategies.

The Fresh Air Fund

To help improve traffic to site as well as revenue

3

ROAS

Gist Applications

The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?