
Brendon created a light therapy company that creates and sells lighting devices and kits that provide mental benefits. The company was started in 2018 and has since grown to over $500k in yearly sales while growing the team to 4 employees. As Founder & Ceo I have been responsible for engineering all products, designing website, marketing on Google, Facebook & Amazon, and everything else that comes with starting/running a bootstrapped brand. As with all of my projects I have scaled all marketing efforts while maintaining strict budgets & ROAS targets.
To personally start an e-commerce brand.
Brendon created a light therapy company that creates and sells lighting devices and kits that provide mental benefits. The company was started in 2018 and has since grown to over $500k in yearly sales while growing the team to 4 employees. As Founder & Ceo I have been responsible for engineering all products, designing website, marketing on Google, Facebook & Amazon, and everything else that comes with starting/running a bootstrapped brand. As with all of my projects I have scaled all marketing efforts while maintaining strict budgets & ROAS targets.
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PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.