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We created a new website that highlighted the technology and research behind their products. Created a brand with a more descriptive tagline and company mission statement. That was followed by implementing a complete brand awareness campaign.
Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.
We started with a comprehensive research report on the industry, that included SEO, competition, resources, and the market. We conducted a complete branding session with the client to understand their tone and the direction of the company. I was tasked with updating their tagline, and rewriting their entire website, followed by developing and writing their brand awareness campaign.
We created a new website that highlighted the technology and research behind their products. Created a brand with a more descriptive tagline and company mission statement. That was followed by implementing a complete brand awareness campaign.
Branding,Content Marketing,Copywriting,Marketing Strategy,Web Development,Other,Paid Ads,Paid Ads,Paid Ads,Web Development,Branding
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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