We created a new website that highlighted the technology and research behind their products. Created a brand with a more descriptive tagline and company mission statement. That was followed by implementing a complete brand awareness campaign.
Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.
We started with a comprehensive research report on the industry, that included SEO, competition, resources, and the market. We conducted a complete branding session with the client to understand their tone and the direction of the company. I was tasked with updating their tagline, and rewriting their entire website, followed by developing and writing their brand awareness campaign.
We created a new website that highlighted the technology and research behind their products. Created a brand with a more descriptive tagline and company mission statement. That was followed by implementing a complete brand awareness campaign.
Branding,Content Marketing,Copywriting,Marketing Strategy,Web Development,Other,Paid Ads,Paid Ads,Paid Ads,Web Development,Branding
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.