The client had the following challenges:
A complete audit of the Klaviyo account was conducted analyzing several metrics including open rates, click rates, and order rates on both flows and campaigns.
With the information from the audit, a comprehensive custom strategy was created with a quarterly campaign calendar.
After the audit, a thorough re-write & re-design of existing email flows was done. This also included optimizing existing flows using a variety of methods like A/B testing.
Implementing the Bounce Back Flow resulted in converting about 7.8% of their first-time shoppers into second-time buyers.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.