The client had the following challenges:
A complete audit of the Klaviyo account was conducted analyzing several metrics including open rates, click rates, and order rates on both flows and campaigns.
With the information from the audit, a comprehensive custom strategy was created with a quarterly campaign calendar.
After the audit, a thorough re-write & re-design of existing email flows was done. This also included optimizing existing flows using a variety of methods like A/B testing.
Implementing the Bounce Back Flow resulted in converting about 7.8% of their first-time shoppers into second-time buyers.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.