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By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
My process for leading teams and building successful holistic digital campaigns has been to collaborate closely with local leads, let data guide the strategy and always aim to inform and delight to increase engagement.
By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
Public Relations,Branding,Social Media Management,Marketing Strategy,Marketing Strategy,Content Marketing,Other,Branding,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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